Coupons and rewards have enticed shoppers to join retail loyalty programs for years, but the new benefit today may well be something with a lot more celebrity as retailers turn to entertainment content to win and keep shoppers.
Laura Heller, Contributor, Forbes
Sat, 02/28/2015 - 4:58pm
Coupons and rewards have enticed shoppers to join retail loyalty programs for years, but the new benefit today may well be something with a lot more celebrity as retailers turn to entertainment content to win and keep shoppers.