"While we'd assume they'd be accustomed to seeing and using abbreviated speech and lingo because they are a tech-savvy generation, we actually found that they have much higher standards," said Liz McMillan, the site's chief executive, from the company's headquarters in Oakland, California. "The poll was a great way to get a sense for how people really feel about the way we communicate, whether through our speech, social media posts or even signs and restaurant menus," she said. Typos on restaurant menus, store signs and ads for 59 percent of respondents.