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The Starbucks Challenge

Starbucks Logo

Have you tasted a cup of Starbucks coffee from a Starbucks cafe lately? No, I mean really, really taste the coffee. Remove your brand loyalty lens and tell me that cup of Starbucks coffee doesn't taste like sugar water mixed with overly diluted coffee and a lot of dairy,or some other have-it-your-way blend of water, sugar and non-dairy dairy flavored with coffee essence. This stuff is giving coffee a bad name.

 

Germany's JAB to buy Douwe Egberts firm in $9.8 billion deal

German investor Joh A Benckiser (JAB) is to buy the owner of Douwe Egberts coffee in a 7.5-billion-euro ($9.8 billion) deal to create a global hot drinks empire aimed at taking on market leaders Nestle and Mondelez.

 

Starbucks opening Evolution Fresh juice store

Starbucks

Starbucks Corp. is pushing beyond coffee with the opening of its first Evolution Fresh Inc. juice store, the company said Monday.

 

Starbucks Pushes Into Juice

Starbucks is buying Evolution Fresh, a juice brand, as part of a broader push to do with juice what it has done with coffee. It also plans to open separate juice stores.

 

CNBC special report: The coffee addiction

CNBC special report: The coffee addiction

Today coffee is something more than a drink — fancier, tastier, pricier. It's a magic elixir that satisfies our collective craving and our addiction to caffeine.

 

High Coffee Intake May Cause Auditory Hallucinations

High Coffee Intake May Cause Auditory Hallucinations

If you've just downed your fifth cup of coffee and you seem to be hearing things that aren't actually there, well, you might want to blame the caffeine in your cup of Joe.

 

Starbucks Coffee Soon to Cost You Extra Bucks

Starbucks Coffee Soon to Cost You Extra Bucks

Starbucks Corp (SBUX) will boost the cost of its packaged coffee sold in its U.S. retail stores by an average of 17 percent, its first such increase since 2009, a spokesman said on Wednesday.

 

Coffee may reduce stroke risk, study says

Coffee may reduce stroke risk, study says

Drinking coffee appears to offer protection against stroke, a major study of women out Thursday concludes.

 

Starbucks to Roll Out Biggest Drink Size Yet

Starbucks to Roll Out Biggest Drink Size Yet

Starbucks Corp will roll out its biggest drink size yet -- the 31-ounce "Trenta" -- in all of its U.S. coffee shops by May 3, the company said Sunday

 

Starbucks Unveils New Logo (PHOTO)

Starbucks Unveils New Logo (PHOTO)

In this undated product image provided by Starbucks, the company's new 40-year anniversary logo is seen on a cup at right. Other cups bearing the company's logo from over the years, from left, 1971, 1987, and 1992, are also shown. (AP Photo/Starbucks)Associated Press: Starbucks Corp. is giving its siren a facelift.

 

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