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Betaworks' Digg Relaunch Has One Fatal Mistake

Digg v1

Betaworks bought Digg, the website, for about half a million. It’s a complicated sale. Linkedin acquired the patents, and Washington Post got the talent (the engineers).

The first thing Betaworks did was relaunch the site on August 1st. I noticed because their RSS feeds stopped working on Wopular. They had rebuilt and redesigned the site from scratch in just six weeks.

Design-wise, it’s now a three-column site - like Wopular (and Pinterest) - with headlines and thumbnails spread within each column. It doesn’t look as organized as before when headlines only occupy one column.

 

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