Aol, Online Advertising | featured news

Competition's all relative. Yahoo, Microsoft and AOL all compete for ad dollars, but they all agree that marketers ought to put their budgets into premium content, not search or social.

In the wake of AOL's deal to buy the Huffington Post, some marketing executives are expressing concerns about the liberal-leaning nature of the website and its potential to taint the broader AOL brand.

The deal would give AOL a major presence in journalism, demonstrating the company’s intention to rely more heavily on online advertising.

AOL is preparing to introduce a larger, splashier ad format that it hopes will attract more ad dollars from big brands and help revitalize its business.