New York Times, Ads | featured news

New York Times profit tripled in the fourth quarter thanks to one-time items, including the sale of its share in Indeed.com, but the underlying business continued to erode on sharp advertising declines.

27 top Internet publishers – New York Times, CNN, CBS Interactive, ESPN and the Wall Street Journal – say they’ll try the supersize ads in an attempt to get the attention of Web surfers who have learned to ignore banners. But doubters say more intrusive ads won't work. "We will tune those out as well," says Jose Castillo.