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(Image from article: "Apple Could Take On Google With Quattro Purchase")

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Regulators Approve Google Deal for Mobile Ad Firm

The surprising endorsement by the Federal Trade Commission of Google’s deal for AdMob follows Apple’s purchase of Quattro Wireless, an AdMob rival.

Apple Could Take On Google With Quattro Purchase

Surprise. Apple has agreed to purchase mobile advertising startup Quattro Wireless for $275 million, All Things Digital reported Monday. That Quattro would be targeted after Google bought rival mobile ad seller AdMob for $750 million by Google last year is no surprise.

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Google’s AdMob Acquisition Meets Opposition from Consumer Groups

Is Google simply buying its way into the mobile advertising market via its $750 million acquisition of AdMob? That’s what two consumer groups allege in a letter sent to the FTC today, as the organization continues to review the deal.

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