Mobile Ads, Ipad | featured news

A Nielsen advertising effectiveness study commissioned by Apple and Campbell's Soups to evaluate the soup brand's iAd campaign said viewers were twice as likely to recall seeing it, three times as likely to remember the ad message and five times as likely to remember the brand as viewers who saw it on TV.

A group of iPhone and iPad users have sued Apple Inc alleging that certain applications (apps) were passing personal user information to third-party advertisers without consent, a court filing showed.

Google blasted Apple's new rules for its iPhone and iPad operating system, saying the changes would prohibit application developers from using Google's advertising technology on the devices.

CEO Steve Jobs announces the iAd advertising network among features coming this year to its iPhone, iPad and iPod Touch line, aiming to tap into an infant market with huge potential.

In a direct attack on Silicon Valley rival Google Inc., Apple Inc.