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Yahoo said its profit rose 36% as the struggling Internet pioneer showed signs of continuing its slow but steady rebound under Mayer. But its shares fell after-hours on signs of decay in sales of display ads.

Microsoft is skewering Google again with scathing ads that say as much about the dramatic shift in the technology industry's competitive landscape as they do about the animosity between the two rivals.

Every job candidate lives in fear that a Google search could reveal incriminating indiscretions from a distant past. But a new study examining racial bias in the wording of online ads suggests that Google's advertising algorithms may be unfairly associating some individuals with wrongdoing they didn’t commit.

Facebook is so large that it now accounts for about one out of every three ad impressions in the U.S., according to the latest statistics from comScore Ad Metrix. In the first quarter of 2011, comScore estimates that 1.1 trillion ads were served to U.S. Internet users, and 346 billion of those (or 31 percent) were on Facebook.

Last week, media consultant Frederic Filloux argued in his Monday Note and, through syndication, in the Washington Post that the digital ad industry is like an early-stage cancer patient -- already dying but still in denial. And, as the Post called them in its headline, smug.

Internet advertising revenues in the U.S. hit $5.9 billion for Q1 2010, representing a 7.5 percent increase over the same period in 2009, according to numbers released moments ago by the Interactive Advertising Bureau in tandem with PricewaterhouseCoopers.

Setting a high bar for its debut in the advertising business, Apple aims to charge close to $1 million for ads on its mobile devices this year.

Ads will be rolled out to two to 10 percent of users via search on Twitter.com beginning today.

Digg took a big risk when they added in-line advertisements that users could digg or bury. Four months later, however, early signs indicate that DiggAds are a win for all parties involved: users, advertisers, and especially Digg.