Ads, Mobile | featured news

What if mobile ads for games and other apps weren’t quite as random as the standard dating service and fantasy game fare, but actually showed some effort in reaching you, the individual user? An app discovery platform, Hooked, has been trying to do that in the chaotic marketplace of Android app stores. Now it’s looking to add some accountability to those ads by integrating its recommendations into ads for mobile apps and browsers.

Setting a high bar for its debut in the advertising business, Apple aims to charge close to $1 million for ads on its mobile devices this year.