Technology, Marketing | featured news

If you feel online video is just another over hyped, passing fad, think again. In fact, online video is gaining strength as a source for content marketing. Take a peek at some pertinent data from the B2B Demand Generation Benchmark Survey for 2012. This is just one of the survey topics: Percentage of Marketers Using Each Content or Offer.

Some people might give you the shirt off their back for free. Others might give you their last name -- for a fee... The bidding ended December 13 on Sadler's website -- buymylastname.com -- and the winning bidder will pay $45,500 for Sadler to change his name to Jason Headsets.com.

Microsoft cut some advertising and marketing jobs on Wednesday, the company confirmed to the Wall Street Journal. "I can confirm that there were job eliminations today at Microsoft," a company spokeswoman told the WSJ via email.

Salesforce.com agreed to acquire Buddy Media in a deal worth as much as $745 million, continuing its rapid expansion into social-media marketing. Salesforce Chief Executive Marc Benioff said the deal will help the company keep up with demand as the online marketing business matures. Chief marketing officers are expected to outpace chief information officers in directing technology spending within the next five years, according to a recent report by industry researcher Gartner.

In this age of advanced technology if you really want to do anything good in your internet marketing career you need to optimize social media keeping in mind your business requirements.

Federal regulators are proposing to create a "Do Not Track" tool for the Internet so that people could prevent marketers from tracking their Web browsing habits and other online behavior in order to target advertising....

Reality TV offers marketers secrets for social media success.