Marketing, Electronics | featured news

Asian Americans face new stereotype in ads

When Asian Americans appear in advertising, they typically are presented as the technological experts — knowledgeable, savvy, perhaps mathematically adept or intellectually gifted. They’re most often shown in ads for business-oriented or technical products — smartphones, computers, pharmaceuticals, electronic gear of all kinds.

 

4G in America: Lies, Lies, and More God Damn Lies

Let’s get this out of the way right now: 4G, as the word is currently being used, is nothing but a marketing term.

 

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