super bowl, super bowl commercials

Super Bowl ad winners conquer hearts and clicks

The clear favorite was Budweiser's "Brotherhood" spot, which told the story of a horse trainer reunited with a Clydesdale he had raised as a foal. Overall, there were 26,131,270 tweets about Super Bowl ads.

'World War Z' Super Bowl Trailer: Brad Pitt Zombie Movie Teased

We got a sneak peek into Brad Pitt's upcoming post-apocalyptic horror movie "World War Z" in a gray-hued, fast-paced trailer that aired shortly before the start of the 2013 Super Bowl.As The Huffington Post noted in an earlier post, the trailer, featuring a long-haired Pitt, "shows off the zombie apocalypse ('We've lost the East Coast') without actually showing off the zombie apocalypse."

CBS Sells Over 50% Of 2013 Super Bowl Ads

CBS has sold more than half its advertising inventory for the 2013 broadcast of Super Bowl XLVII in New Orleans, Advertising Age re

Disney Teases Super Bowl Trailers for 'The Avengers' and 'John Carter'

It looks like studios using short teasers to promote the trailer is becoming a trend, and they are here to stay. I first noticed this when Fox released three slight different short teasers (over three days!) to inform us that the Prometheus trailer is coming out. Of course, like a starving person with our first meal in days, we gobbled that up and spilled much digital ink about those teasers, dissecting them until there's really nothing left to say. And we liked it. It's the prequel to Alien, after all.

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Super Bowl advertisers seek buzz on social media

In the age of Twitter and Facebook, many Super Bowl viewers will use the commercial breaks to go online and see what people are saying about the game. This year, advertisers want them to tweet about their favorite commercials as well.

Super Bowl Thank You

Sat, 01/28/2012 - 12:41am — Sam Lee

As Super Bowl Sunday looms nearby, I am reminded of the frenzy surrounding sports and the main day. I am not a sports fan but my significant other is. This is probably a typical scenario in a lot of households where the husband loves and enjoys his sports and the wife is just a bystander. And, there is probably nothing more perfect than a beer and watching a sports game on TV, while the wife is busy preparing dinner. What the Big day doesn’t focus on is what the wife is doing so the husband and his friends could enjoy the game and festivities.

NBC sold out of advertising spots for Super Bowl

Super Bowl spots are still the hottest ticket in advertising. NBC has sold all the commercial airtime for the Feb. 5 game in Indianapolis and even has a waiting list of advertisers. The average cost for a 30-second spot this year was $3.5 million, with some time slots costing as much as $4 million.

Marketers Line Up for Super Bowl Ads

Despite a steep increase in advertising prices and a lackluster economy, commercial spots for Super Bowl XLVI are all sold out, showing yet another sign of the increasing influence of sports TV on Madison Avenue.