Tv, Commercials | featured news

FCC bans excessively loud TV commercials

Say goodbye to one of the greatest irritants of modern life: television commercials that are MUCH LOUDER THAN THE SHOW YOU ARE WATCHING!

 

CBS, NBC and Fox head to court over Dish ad-skipping feature

Ad-Skipping Feature

CBS, NBC and Fox will face Dish in court starting Monday over its commercial-skipping feature AutoHop, which works on TV network programs recorded on DVRs.

 

TiVo, PayPal to Enable Shopping Through Ads

Tivo Paypal Interactive Ads

TiVo is working with advertisers and agencies to develop PayPal-enabled commercials, allowing people to make instant purchases through interactive ads on their video recorders.

Senh: Now this is interesting: bringing interactive ads from the web to TV.

 

NBC sold out of advertising spots for Super Bowl

Super Bowl spots are still the hottest ticket in advertising. NBC has sold all the commercial airtime for the Feb. 5 game in Indianapolis and even has a waiting list of advertisers. The average cost for a 30-second spot this year was $3.5 million, with some time slots costing as much as $4 million.

 

Marketers Line Up for Super Bowl Ads

Super Bowl 2012

Despite a steep increase in advertising prices and a lackluster economy, commercial spots for Super Bowl XLVI are all sold out, showing yet another sign of the increasing influence of sports TV on Madison Avenue.

 

Google chairman Schmidt to woo TV elite

Google's Eric Schmidt faces a wary audience of British television professionals on Friday following a major acquisition that could turn Google TV into a real competitor for TV advertising dollars.

 

Media Decoder: Taco Bell Pulls Ads From MTV’s ‘Skins’

Media Decoder: Taco Bell Pulls Ads From MTV’s ‘Skins’

Taco Bell has pulled its commercials from MTV's controversial teen drama "Skins."

 

TV commercials shrink to match attention spans

TV commercials shrink to match attention spans

And now, a word from our sponsors. A very brief word. TV commercials are shrinking along with attention spans and advertising budgets.

 

CBS sells out Super Bowl commercials

CBS sells out Super Bowl commercials

CBS didn't need a Hail Mary pass to unload its commercial spots in Sunday's Super Bowl after all.

 

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