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New York Times Ad Sales Fall

New York Times

New York Times profit tripled in the fourth quarter thanks to one-time items, including the sale of its share in Indeed.com, but the underlying business continued to erode on sharp advertising declines.

 

Automated Bidding Systems Test Old Ways of Selling Ads

Targeted Advertising

Technologies that target ads to specific consumers, rather than aggregate audiences offered by publishers, are punishing newspaper, broadcast and magazine sites.

 

NY Times misses third-quarter revenue expectations, stock tumbles

New York Times

(Reuters) - The New York Times Co reported worse-than-expected results on Thursday as advertisers cut spending on both print and digital outlets, sending shares down 12 percent.

 

Gannett laying off 700 more workers amid ad slump

The nation's largest newspaper publisher is laying off another 700 employees to cope with an unrelenting advertising slump....

 

Web Advertising Eclipses Newspapers

Web Advertising Eclipses Newspapers

Spending on U.S. Internet ads rose 15% to $26 billion last year, outpacing traditional media and surpassing newspaper ad revenue for the first time.

 

Online Ads Pull Ahead of Newspapers

This year, for the first time, advertisers will have spent more on Internet ads than on print newspaper ads, according to new estimates from eMarketer.

 

New Fuel for Local Papers: Medical Marijuana Ads

New Fuel for Local Papers: Medical Marijuana Ads

Alternative weeklies are raking in medical marijuana lucre, but dailies like The Denver Post are taking advantage of the boom, too, and making no apologies.

 

Yahoo and Gannett Form Local Advertising Partnership

Yahoo (YHOO) and Gannett (GCI) announced today that they have formed a local advertising partnership.

 

Gannett Posts Higher Profit

Gannet reported a sharply higher profit with a boost from tax gains, while declines in print-advertising revenue eased.

 

New York Times Posts Profit On Cost-Cutting, Improving Ad Market

New York Times Posts Profit On Cost-Cutting, Improving Ad Market

The New York Times Co. said Wednesday that its fourth-quarter earnings more than tripled, helped by cost cutting, an improving ad market and lower pension costs.

The publisher of The New York Times, The Boston Globe, the International Herald Tribune and 15 other daily newspapers had its smallest ad revenue decline in a year. Ad revenue dropped 14.7 percent in the fourth quarter from the same period of 2008, compared with a 26.9 percent year-over-year decline during the third quarter.

 

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