Asians, Stereotype | featured news

At the height of his career in Congress, Newt Gingrich used to tell audiences that renewing American civilization was "the central challenge of the rest of our lives." But before Gingrich could deliver his grand new theory of American civilization to the public in a 1993 speech, his deeply divisive racial stereotypes would need to be removed.

When Asian Americans appear in advertising, they typically are presented as the technological experts — knowledgeable, savvy, perhaps mathematically adept or intellectually gifted. They’re most often shown in ads for business-oriented or technical products — smartphones, computers, pharmaceuticals, electronic gear of all kinds.