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Phil Orlins knows everything about producing TV in three dimensions. The ESPN producer has captured the undulating greens of Augusta National and the flying motor bikes of the X-Games for ESPN's 3-D channel. But he can only guess how well his shows resonate with viewers. That's because 3-D audiences are so small they can't be measured by Nielsen's rating system.

Want to reach ultra conservatives? Advertise your message or candidate on ESPN’s college football regular season, NBC’s “Today with Kathie Lee & Hoda,” or ABC’s “Dancing with the Stars.” Need to talk to Super Democrats? Say it on Comedy Central’s “The Daily Show,” Comedy Central’s “The Colbert Report,” or NBC’s faux-latenight-show comedy “30 Rock.”

The Miami Heat's win over the Boston Celtics to reach the NBA finals has drawn the highest preliminary television rating for an NBA playoff game on cable since records started being kept in 2003.

ESPN and Hank Williams Jr. are splitting up for good. Both have announced that, after two decades, Williams will no longer be singing the “Monday Night Football” theme song after controversial remarks he made earlier this week about President Barack Obama and Adolf Hitler.

ESPN pulled Hank Williams Jr.'s classic intro song from its broadcast of Monday night's NFL game after the country singer famous for the line "Are you ready for some football?" used an analogy to Adolf Hitler in discussing President Barack Obama.

Indeed, Walt Disney Co.'s ESPN -- home to "Monday Night Football" -- extended its deal through 2021 for the franchise on Thursday morning. The new deal will cost ESPN an average of $1.9 billion per season, according to a person familiar with the deal. ESPN had been paying about $1.1 billion under its current deal.

Wimbledon is leaving NBC after 43 years and appears headed to ESPN.

Time Warner Cable is experimenting with a lower-priced cable-TV package that excludes ESPN, Comedy Central, TNT and many other channels.

Wow. That felt a bit like American Idol. And in the end it's Miami, which everyone had predicted. How does LeBron explain his decision to leave his hometown team? "It's heartfelt for me," James said. "It's hard to explain. But at the same time my heart and the seven years I gave to that franchise and that city was everything."

TV News: Game is second most-watched in net's history -- ESPN's telecast of the Cleveland Cavaliers-Boston Celtics game Thursday night was the second most-watched college or pro basketball game in the net's history as 8.9 million viewers tuned in.