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ByeBye Banners: Supersize Web Ads Will Punch You in the Face

27 top Internet publishers – New York Times, CNN, CBS Interactive, ESPN and the Wall Street Journal – say they’ll try the supersize ads in an attempt to get the attention of Web surfers who have learned to ignore banners. But doubters say more intrusive ads won't work. "We will tune those out as well," says Jose Castillo.

 

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