Newspapers, Magazines | featured news

Automated Bidding Systems Test Old Ways of Selling Ads

Targeted Advertising

Technologies that target ads to specific consumers, rather than aggregate audiences offered by publishers, are punishing newspaper, broadcast and magazine sites.


Apple Eases Rules for Publishers on Apps

Apple appears to have reversed its guidelines for magazine and newspaper subscriptions purchased in its App Store, in a big victory for publishers who blanched at the original terms.


80% of US Consumers Won't Pay For Online Content

80% of US Consumers Won't Pay For Online Content

According to a new Forrester survey, almost 80% of Internet users in the US and Canada would not pay for access to newspaper and magazine websites. Those users who would consider paying for content are mostly interested in subscriptions. Only a very small number of consumers is interested in making micropayments (3%).


Subscribe to this RSS topic: Syndicate content