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The Starbucks Challenge

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Have you tasted a cup of Starbucks coffee from a Starbucks cafe lately? No, I mean really, really taste the coffee. Remove your brand loyalty lens and tell me that cup of Starbucks coffee doesn't taste like sugar water mixed with overly diluted coffee and a lot of dairy,or some other have-it-your-way blend of water, sugar and non-dairy dairy flavored with coffee essence. This stuff is giving coffee a bad name.

 

Starbucks opening Evolution Fresh juice store

Starbucks

Starbucks Corp. is pushing beyond coffee with the opening of its first Evolution Fresh Inc. juice store, the company said Monday.

 

Starbucks Pushes Into Juice

Starbucks is buying Evolution Fresh, a juice brand, as part of a broader push to do with juice what it has done with coffee. It also plans to open separate juice stores.

 

Starbucks Coffee Soon to Cost You Extra Bucks

Starbucks Coffee Soon to Cost You Extra Bucks

Starbucks Corp (SBUX) will boost the cost of its packaged coffee sold in its U.S. retail stores by an average of 17 percent, its first such increase since 2009, a spokesman said on Wednesday.

 

Starbucks to Roll Out Biggest Drink Size Yet

Starbucks to Roll Out Biggest Drink Size Yet

Starbucks Corp will roll out its biggest drink size yet -- the 31-ounce "Trenta" -- in all of its U.S. coffee shops by May 3, the company said Sunday

 

Starbucks Unveils New Logo (PHOTO)

Starbucks Unveils New Logo (PHOTO)

In this undated product image provided by Starbucks, the company's new 40-year anniversary logo is seen on a cup at right. Other cups bearing the company's logo from over the years, from left, 1971, 1987, and 1992, are also shown. (AP Photo/Starbucks)Associated Press: Starbucks Corp. is giving its siren a facelift.

 

Starbucks sees its profits triple

Coffee chain giant Starbucks is continuing to turn its fortunes around as it sees its latest quarterly profits more than triple.

 

Starbucks rolls out Via instant coffee nationwide

Starbucks rolls out Via instant coffee nationwide

Starbucks Corp. began handing out tens of thousands of free samples of its latest product Tuesday, hoping to persuade consumers to try what many see as a down-market drink -- instant coffee.

 

Starbucks Wipes Name From Seattle Location

Starbucks Wipes Name From Seattle Location

Starbucks Corp. said Thursday it is wiping its name from one of its Seattle-area stores and adding alcohol to the menu.

 

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