Subscription, Newspaper Subscription | featured news

Newsstand sales of consumer magazines dropped 8.2% in the second half of 2012 from a year earlier, while paid subscriptions saw modest growth of 0.7%. Digital editions expanded their presence.

So, 100,000 new digital subscriptions in four weeks for the nation's third-largest newspaper -- is that an impressive figure? "If you're The New York Times, no," said Alex Daley, an analyst for Casey Research. "The New York Times is the Apple of the journalism world," he added.

The New York Post is the latest newspaper to cross the iPad barrier, with a new, full-content tablet.

By contrast, The Wall Street Journal and the New York Times are working with test iPads, according to people familiar with the matter. Six advertisers, including Coca-Cola and FedEx, have agreed to advertise with the Journal, and a four-month ad package costs $400,000, according to these people. Coke and FedEx declined to comment on terms. The Journal plans to charge subscribers $17.99 a month for iPad subscriptions, according to a person familiar with the matter.