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Google's Panda Update Took a Big Bite Out of My Traffic

Google's Panda Update Took a Big Bite Out of  My Traffic

Google have been tweating their search algorithms this year to battle content farms and scrapers. They named this tweak Panda Update. In February of this year, they released the first version, which was aimed at lowering the rankings of content farms - i.e. eHow, ezinearticles.com, and wisegeek.com. I don’t consider my site a content farm, but I did saw a 40% decrease in traffic as soon as the new algorithm went live.

 

Google's New Search Algorithm Change Took Out 40% of My Google Traffic

Google's New Search Algorithm Change Took Out 40% of My Google Traffic

Last Thursday, Google launched a new tweak to their search algorithm. It was targeted at content farms, which many consider to be spammy sites whose content are created solely to attract search engine traffic for specific keywords.

I do notice more and more of these sites on Google’s search results. For me, the main offender is ezinearticles.com. Most of the articles I get from there are completely useless. They’re just keywords being repeated over and over again with a bunch of fillers. I can see why Google wants to push those sites further down their search rankings.

 

Facebook outhustles Google for No. 1

Facebook outhustles Google for No. 1

This may go down as the year that social networking trumped searching as America's favorite online pastime. In 2010, Facebook pushed past Google to become the most popular site on the Internet for the first time, according to two Web tracking firms. The title caps a year of rapid ascent for Facebook in which the social network hit 500 million users and founder Mark Zuckerberg was named Time magazine's Person of the Year. It also marks another milestone in the ongoing shift in the way Americans spend their time online, a social change that profoundly alters how people get news and interact with one another - and even the definition of the word "friend."

 

Google gobbles up web traffic

Google gobbles up web traffic

The internet is growing fast, but Google is growing even faster. According to online security company Arbor Networks, Google now represents an average 6.4 percent of all internet traffic.

 

Bing Passes Yahoo To Become Number 2 Search Engine: Nielsen

Bing Passes Yahoo To Become Number 2 Search Engine: Nielsen

According to Nielsen data out this morning Microsoft's Bing has passed Yahoo to become the number two search engine in the US. Nielsen says that Google's August share is 65% (and growth is flat) but that Bing and Yahoo have now switched places.

 

Facebook inches past Google for Web users' minutes

Facebook inches past Google for Web users' minutes

U.S. Web surfers are spending more time socializing on Facebook than searching with Google, according to new data from researchers at comScore Inc.

 

Facebook beats Google as most popular site in U.S.

Social networking platform Facebook racked up the most U.S. hits on its Web site last week, edging past search giant Google to be the country's most-visited site for that period, according to data from research firm Hitwise.

 

Don't Put Google Analytics at the Top

A new tracking code from Google Analytics was released recently. GA is a free web traffic reporting tool that let's you track how many users are viewing your website. The new code snippet uses an asynchronous process, meaning your site would load up without having to wait for the tracking code to finish executing.

 

Drive-by Traffic, They Say It Like It's a Bad Thing

Drive-by Traffic, They Say It Like It's a Bad Thing

Rupert Murdoch, and a couple of his fellow newspaper-owners, say that traffic coming from search engines and aggregation sites are worthless. They call it "drive-by traffic." These users only come, read one article and then leave. For an industry profusely bleeding users and revenue, you would think they wouldn't be so discriminatory when it comes to users consuming their content.

 

Google refines search results to counter Microsoft

Google refines search results to counter Microsoft

Google Inc. is giving Web surfers a few more ways to refine their search results, signaling its resolve to ward off rival Microsoft Corp.'s aggressive campaign to lure traffic....

 

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