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Hyperink's E-Book Model Turns Publishing On Its Head

Hyperink's E-Book Model Turns Publishing On Its Head

In a change for the book industry Hyperink generally does not select from books that are submitted by authors. Instead, the company finds topics that are in demand through analysis of things like Google search trends. Then it seeks out authors for those topics. “It’s the reverse of the traditional book publishing industry, which is supply-driven, where you get manuscripts and pick from them,” Gao says. Does that sound like blog writing, where a bunch of similar stories all target certain hot keywords? In some ways, Gao says, but Hyperink’s books are structured, organized and written by experts in their fields. Instead of spending one or two years to publish a physical book and trying for big mega-hits, Hyperink is going the opposite direction. It focuses on fast publishing–it can churn out a book in a month at one-tenth the cost of physical books, Gao says. It’s also going after the “long tail” with topics such as “Getting Corporate Law Jobs,” “Dating For Singles Over 40,” and “Marketing Your Android App.”

Senh: This sounds like the content farm equivalent for e-books. It should be interesting to see where it goes. In the short term, it'll probably work. By using Google Trends and similar online analytical tools, they can create books that are more timely. The danger in that is if they get caught up in just cranking out "stuff." Then they'll turn into e-book spam. If that happens, Amazon and other distributors will start refining their searches for e-books to filter out "content farms" like Google.

 

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