Bradley Cooper, Friday Box Office | featured news

In a boost for Relativity Media's new marketing and distribution operation, Bradley Cooper starrer Limitless opened to No. 1 at the Friday box office, grossing an estimated $6.6 million from 2,756 theaters. After that, it was a tight race between the two other new movies, the Matthew McConaughy legal thriller The Lincoln Lawyer and Universal's sci-fi comedy Paul, and two holdovers, Battle: Los Angeles and sleeper hit Rango.

Director Garry Marshall and his pack of A-list stars are on track to win the President’s Day weekend with the ensemble romantic comedy Valentine’s Day. Friday’s opening for the film starring Julia Roberts, Bradley Cooper and many, many others is estimated at approximately $15 million, a number that is likely to reach over $50 million for the 4-day holiday frame.