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Online game maker Zynga prices IPO at $10 a share

Zynga IPO

Zynga is poised to harvest some cold hard cash in its initial public offering. Who knew that selling virtual cows and digital corn on Facebook would create a $7 billion company?

Senh: I have to say, I'm impressed. I didn't think anyone would pay for virtual items, but Zynga made that happen. $7B is not bad for a company that just makes Facebook apps.

 

For Zynga, Virtual Products, Real Profits

Zynga offers free games through Facebook, then studies data on how its audience plays them. It uses its findings to fiddle with the games to get people to play longer, tell more Facebook friends about them and buy more virtual goods.

 

World Bank says online gaming industry is a boon to Asia economy

A World Bank study to be released Thursday reports that the online gaming industry has grown into a $3 billion business that provides living wages to migrant workers in Asia who play games all day, amass virtual currency and sell it to wealthy customers in the Western world for actual cash.

 

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