Social Media, Revenue | featured news

Zynga brings losses under control

Zynga reports a sharp drop in its losses in the last three months of 2012, as revenues at the designer of games including Farmville stabilised.

 

Facebook tests $1 fee for messages to non-friends

Facebook says it is testing a service that will charge users $1 to guarantee that messages they send to people they are not connected to arrive in users' inboxes, rather than in an often-ignored folder called "other."

 

Facebook Gifts: Send presents to friends over your social network

Facebook Gifts

Facebook is rolling out a feature that will let users give presents from their network profiles, marking the company’s first big step into offering physical goods. The new service goes way beyond the network’s old gift feature, which let you send virtual puppies and hearts. It’s more of a riff on the company’s ill-fated Deals service — which the company shuttered after four months — but with a twist.

 

Exclusive: Facebook to charge merchants to run offers

Facebook

Facebook Inc said it will start charging businesses to run Offers on its social network, turning a previously free service into a potential revenue generator at a time when Wall Street is demanding new sources of growth and profit from the company

 

Maybe Social and Advertising Don't Play Nice Together

Facebook

Facebook’s results illustrated a reality for social media: It’s a soft sell medium in which advertising may not be that interesting or relevant to consumers. This is important because it means the revenue potential for social media companies such as Facebook may not be as high as many people assumed.

Senh: I've been preaching this since ... forever: "Click-thru rates for ads on social networks have always been really low, so they can’t charge nearly as much as Google per pageview. That hasn’t changed since social networks entered the internet landscape and won’t change in the future."

 

Foursquare Launches First Revenue Product: Promoted Updates

Foursquare

Foursquare is rolling out its first revenue product as the company moves from focusing on user growth to generating cash. The new Promoted Updates enables businesses to send promoted content to users. These updates will appear at the top in a prominent position in the “Explore” tab in Foursquare. That’s the section of the app that is for users to find businesses nearby. The Promoted Updates, like Google search ads, there is “intent” there while users are looking for a restaurant, bar or other business nearby, says Steven Rosenblatt, Foursquare’s chief revenue officer. Businesses pay on a “cost per action” performance basis for these ads. In some ways these updates are also like Twitter’s promoted Tweets.

 

After IPO, Facebook will face new profit pressures

For all the huge numbers in Facebook's IPO papers, a surprisingly small figure stands out: $4.39, the amount the site generated per user last year....

 

Facebook’s 2010 Revenue Estimated at $710 Million

Facebook’s 2010 Revenue Estimated at $710 Million

Facebook recently passed 350 million users worldwide, but the lingering question about the social network (and social media in general) is if it’s making any money.

 

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