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Mobile Efforts Help Propel Facebook’s Earnings

Facebook

Facebook was once a darling of investors, then a turnoff. Now, a year after going public, the social network seems to have settled into a more stable relationship with Wall Street. But the company has still been taking pains to prove that it can make more money from its base of more than a billion users, especially from those using Facebook on mobile devices.

 

By Predicting What You Like, Hooked Makes Ads For Mobile Games Less Terrible

What if mobile ads for games and other apps weren’t quite as random as the standard dating service and fantasy game fare, but actually showed some effort in reaching you, the individual user? An app discovery platform, Hooked, has been trying to do that in the chaotic marketplace of Android app stores. Now it’s looking to add some accountability to those ads by integrating its recommendations into ads for mobile apps and browsers.

 

Mobile Advertising In A Nutshell, Android For Show, Apple For Dough

Some interesting numbers from Norwegian browser company Opera today, as their 'State of Mobile Advertising' looks at impressions and revenue in Q4 2012. Much like that great golfing analogy (driving is for show, but putting what wins you the dough), there is a distinct difference in mobile advertising income and expenditures over the two major platforms. And it points to a healthy ecosystem for developers on iOS devices.

 

Facebook shares soar 22% in early trading

Facebook lost $59 million in the third quarter, but the newly publicly traded social networking site saw its shares soar on Wall Street early Wednesday. Facebook shares gained $4.35, or 22%, to $23.85 in early trading, after the company reported gains from mobile advertising.

 

Why The Higher Click-Through Rates for Mobile Ads Which Facebook Touts Mean Nothing

Facebook

...There’s also the issue that these mobile ads are completely new. Users don’t know any better and happen to click on them. However, over time (and probably pretty quickly), they will learn to avoid these new ads. When banner ads began in the 1990s, CTRs over 5% were common. They are currently 0.2 – 0.3%.

 

Twitter's Mobile Ads Begin to Click

Twitter Mobile Ads

On most days, Twitter is now generating the majority of its revenue from ads shown to its users on mobile gadgets, rather than from ads on Twitter.com, company executives said. One key reason: People who see a Twitter ad on their phones are more likely to click or interact with it in some way, which is how Twitter gets paid for advertisements.

 

Facebook Readying Location-Based Mobile Ad Product

Facebook Inc., owner the world’s largest social network, says it’s working on a location-based mobile-advertising product that will allow companies to target users with real-time data showing their whereabouts.

 

IPhone and iPad users sue Apple over privacy issues

IPhone and iPad users sue Apple over privacy issues

A group of iPhone and iPad users have sued Apple Inc alleging that certain applications (apps) were passing personal user information to third-party advertisers without consent, a court filing showed.

 

Google Blasts Apple Over iPhone Ad Changes

Google Blasts Apple Over iPhone Ad Changes

Google blasted Apple's new rules for its iPhone and iPad operating system, saying the changes would prohibit application developers from using Google's advertising technology on the devices.

Senh: Whoah, I didn't know you can do that. Isn't this very clearly anti-competition - demanding that developers can only use their ad network, and no one elses? Fun times ahead his Apple vs. Google boxing match.

 

Apple to Charge a Premium to Put Ads in Mobile Apps

Apple to Charge a Premium to Put Ads in Mobile Apps

Setting a high bar for its debut in the advertising business, Apple aims to charge close to $1 million for ads on its mobile devices this year.

 

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