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By Predicting What You Like, Hooked Makes Ads For Mobile Games Less Terrible

What if mobile ads for games and other apps weren’t quite as random as the standard dating service and fantasy game fare, but actually showed some effort in reaching you, the individual user? An app discovery platform, Hooked, has been trying to do that in the chaotic marketplace of Android app stores. Now it’s looking to add some accountability to those ads by integrating its recommendations into ads for mobile apps and browsers.

 

Mixed reviews for Facebook Home

Facebook Home - BBC

Facebook's Home app for Android phones has been downloaded more than 500,000 times from the Google Play store since its release on 4 April. But it has received mixed reviews from users, with an average rating of 2.2 out of five stars.

 

Google error cancels Christmas

Android App

Is Google in a hurry to get 2012 over with? Probably not. But that didn't stop the snarky headlines after it was discovered that a buggy app in the new version of Google's mobile operating system omits the month of December. The People app lets users bookmark friends' birthdays and other important dates on a calendar. But some users of Android 4.2, the system's newest update, are complaining they can't note December dates in the app because its calendar skips from November to January. December simply does not exist.

 

YouTube To Vanish From iPhone In Latest Sign Google, Apple Growing Apart

It looks like one of the iPhone's signature default applicaitons is about to dissapear, with Apple telling the press Monday that its "license to include the YouTube app in iOS has ended," after developers found the video app had vanished from the beta version of Apple's latest mobile operating system. [...]

 

Apple pulls Russian malware from iOS App Store

Hours after it was highlighted by a security firm, Russian-language malware on the iOS App Store was removed by Apple and is no longer available for download. Apple confirmed on Thursday to Jim Dalrymple of The Loop that it removed the malware, an application named "Find and Call," once it was alerted to its presence on the App Store. The company said the software was pulled for violating App Store guidelines by accessing a user's Address Book data without authorization.

 

Google's Mobile Search Mojo Gets Stock To $680

Google Now

Google has launched Google Now, a new search interface which improves the search results based on the time and location of the search. It is available as part of Android Jelly Bean, the latest iteration of its mobile OS, and works by using the time, search history and location data to provide better search results.

 

Facebook pulls new 'Find Friends Nearby' feature

Over the weekend, Facebook added a stalkerish feature called "Find Friends Nearby" to its mobile website; on Monday, it was gone. "Find Friends Nearby" let users of iOS and Android devices locate BFFs — and perhaps nBFFs (never BFFS) — who were within range.

 

Can Instagram be worth $1bn?

Can a two-year-old photo sharing app really be worth $1bn? It would buy you some some 2,100 Rolls Royce Phantoms. Or 200 million mosquito nets to fight malaria. Or the whole of the New York Times company (with $50m change to spare). If you are Microsoft, it buys you some 800 AOL patents to fight the next patent war.

 

Microsoft Woos App Developers

Apps Chart

Microsoft, struggling to dent the dominance of Apple and Google in the smartphone market, is aggressively courting app developers for its Windows Phone.

 

6 Ways To Create Your Own iOS or Android Apps

Here are six easy, inexpensive DIY solutions for creating apps for iOS and Android devices.

 

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