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iphone, tv ads
(Image from article: "Verizon's big ad push for Android targets iPhone")

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Apple iAds twice as effective as TV ads for Campbell's Soups

Apple iAds twice as effective as TV ads for Campbell's Soups

A Nielsen advertising effectiveness study commissioned by Apple and Campbell's Soups to evaluate the soup brand's iAd campaign said viewers were twice as likely to recall seeing it, three times as likely to remember the ad message and five times as likely to remember the brand as viewers who saw it on TV.

 

Verizon's big ad push for Android targets iPhone

Verizon's big ad push for Android targets iPhone

An aggressive TV ad campaign from Verizon Wireless is adding to the support building for a software package from Google Inc. that is shaping up to be the most formidable challenge yet to Apple Inc.'s iPhone.

 

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