California, Print Media | featured news

A major Southern California newspaper is defying conventional wisdom by spending heavily to expand in print... New and expanded sections to cover business, automobiles and food. A nearly five-fold increase in community news pages and more investigative reporting. Even daily color comics. It feels like a throwback to an earlier era at the Orange County Register, where a first-time newspaper owner is defying conventional wisdom by spending heavily to expand the printed edition and playing down digital formats.

Many newspapers are scaling back staff and trying to turn to other sources of revenue, but one Sacramento newspaper is expanding its business by tapping into an unconventional advertising source.