Acquisition, Arthur Frommer | featured news

Google sells Frommer's guides back to Arthur Frommer

Arthur Frommer

Arthur Frommer, the avuncular, erudite travel icon who 57 years ago inspired a generation of cost-conscious Americans to pack their bags with Europe on 5 Dollars a Day, is taking back control of his travel guidebook brand from Google and intends to resume publishing Frommer guidebooks.

 

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