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Regulators Approve Google Deal for Mobile Ad Firm

The surprising endorsement by the Federal Trade Commission of Google’s deal for AdMob follows Apple’s purchase of Quattro Wireless, an AdMob rival.

 

Web Advertisers Push to Increase Awareness of Targeted Ads

The Federal Trade Commission has been gently pressuring the Internet advertising industry to reveal more information to consumers about how it collects data and targets ads.

 

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