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Automated Bidding Systems Test Old Ways of Selling Ads

Targeted Advertising

Technologies that target ads to specific consumers, rather than aggregate audiences offered by publishers, are punishing newspaper, broadcast and magazine sites.

 

U.S. court rules against FCC in TV profanity, nudity cases

The Supreme Court on Thursday ruled against a government crackdown on broadcast profanity and nudity, saying the Federal Communications Commission had not given fair notice of its policy change in three high-profile incidents.

 

FCC: Cable operators can stop providing analog signals of local TV

FCC

In a move that has upset the broadcast industry, the Federal Communications Commission said it will let lapse a rule that required cable operators to carry local television signals in analog.

 

Dodgers Sue Fox Sports

The Los Angeles Dodgers sued Fox Sports in bankruptcy court Wednesday for allegedly interfering with the team's bid to sell its valuable broadcast rights.

 

French regulator bars 'Follow us on Twitter' on TV

French regulator bars 'Follow us on Twitter' on TV

The CSA's press office told The Associated Press on Monday it has advised broadcasters to instead use the generic term "social media" when promoting their online offerings, and refer to Facebook or Twitter only when a report or program merits a specific reference.

 

Pope talks to public in rare TV broadcast

Pope Benedict took questions from a child in Japan, a Muslim woman in Ivory Coast and a mother caring for a son in a permanent coma in his first televised dialogue with the public, broadcast on Good Friday.

 

CBS Profit Falls 57%

CBS earnings declined 57% on write-downs but broadcast advertising trends improved. Revenue was flat.

 

Yahoo and AP Make a New Licensing Deal

The Associated Press has signed a licensing deal with Yahoo Inc. that gives the news cooperative a steady stream of revenue at a time less money is flowing in from newspapers and broadcasters.

 

Fox, Time Warner Cable announce broadcast deal

Fox, Time Warner Cable announce broadcast deal

Football fans and "American Idol" devotees can breathe a sigh of relief. Fox and Time Warner Cable have reached a deal in principle that will keep the network on the cable provider after Fox threatened to pull the plug over a fee dispute....

 

Current TV Staff Suffer A “Major Bloodbath” As 80 Employees Lose Their Jobs

Today is another sobering day for the tech and media world. We've heard multiple reports of significant layoffs at Current TV taking place today.

 

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