Technology, Targeted Ads | featured news

Technologies that target ads to specific consumers, rather than aggregate audiences offered by publishers, are punishing newspaper, broadcast and magazine sites.

Akamai’s real-time ad targeting solution could well be an important growth driver in the future for the company given the growing importance of behavioral targeting technology in the context of web advertisement. Companies such as Amazon and Google currently use similar technologies to identify user behavior and then offer suggestions or products that might interest users.

Advertising billboards similar to those seen in the film Minority Report, which can recognise passers-by, target them with customised adverts and even use their names, are being developed by computer engineers.