Internet, Targeted Ads | featured news

Technologies that target ads to specific consumers, rather than aggregate audiences offered by publishers, are punishing newspaper, broadcast and magazine sites.

Akamai’s real-time ad targeting solution could well be an important growth driver in the future for the company given the growing importance of behavioral targeting technology in the context of web advertisement. Companies such as Amazon and Google currently use similar technologies to identify user behavior and then offer suggestions or products that might interest users.

The Federal Trade Commission has been gently pressuring the Internet advertising industry to reveal more information to consumers about how it collects data and targets ads.