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Yelp shares soar on market debut

Yelp IPO

Consumer review website Yelp Inc's shares traded more than 60 percent above their initial public offering price in their market debut on Friday, as investors rushed to buy a piece of the growing local advertising market... Yelp's shares were trading up 62 percent at $24.60 on Friday morning. At that level, the company is valued at about $1.43 billion -- about 17 times its 2011 revenue.

 

Yelp Makes Changes to Appease Small Business Owners

Small businesses have complained about how Yelp chooses and ranks reviews. Yelp is responding with changes to the site.

 

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