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Yahoo's Profit Jumps 36%

Yahoo said its profit rose 36% as the struggling Internet pioneer showed signs of continuing its slow but steady rebound under Mayer. But its shares fell after-hours on signs of decay in sales of display ads.


AOL shares jump on ad revenues


Shares in AOL have jumped 14% after the US internet firm reported a sharp rise in advertising revenues. Advertising sales jumped 7% to $340m (£212m), boosting net profit for the third quarter to $20.8m, compared with a loss of $2.6m a year ago.


AOL Advertisers Wary

In the wake of AOL's deal to buy the Huffington Post, some marketing executives are expressing concerns about the liberal-leaning nature of the website and its potential to taint the broader AOL brand.


AOL to Offer Bigger, Fancier Ads

AOL is preparing to introduce a larger, splashier ad format that it hopes will attract more ad dollars from big brands and help revitalize its business.

Senh: While other internet companies like Google and Facebook are innovating, AOL just makes ads bigger.


Yahoo and Gannett Form Local Advertising Partnership

Yahoo (YHOO) and Gannett (GCI) announced today that they have formed a local advertising partnership.


Out of Search Business, Yahoo Shifts Its Focus

Its search engine now in the hands of Microsoft, Yahoo plans to focus on display ads, content and mobile services.


Microsoft, Yahoo agree on ad partnership

Microsoft, Yahoo agree on ad partnership

Microsoft Corp and Yahoo Inc have agreed to an online search and advertising partnership, in an attempt to rival Google Inc, that will be announced within 24 hours, a source familiar with the ...


Microsoft Sues Family for $750,000 Over Bing Click Fraud

Microsoft Sues Family for $750,000 Over Bing Click Fraud

"The Lam/Suen family was allegedly using click fraud to make more money for their site—mainly by clicking competitors' ads until their competitors' ad budgets were exhausted.


Yahoo Newspaper Consortium Adds Five Members

The possible sale of Yahoo’s HotJobs would be a huge blow for members of the Yahoo (NSDQ: YHOO) Newspaper Consortium, as the alliance is the only source of help-wanted-ad revenue for nearly 200 papers. But that’s apparently not deterring papers from joining.


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