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Link by Link: Dealing With an Identity Hijacked on the Online Highway

Link by Link: Dealing With an Identity Hijacked on the Online Highway

Rick Santorum has lost control of his online identity, a predicament that stands as a chilling example of what it means to be at the mercy of the Google algorithm.

Senh: It's unfortunate, but as soon as Google adds an editorial layer on top of their search engine, it's game over for the company - then you can definitely say there's a bias in their search results. It opens up a whole can of worms. What I don't get is why Rick Santorum couldn't do the same and get his followers to tweet and blog about him to push his official site up to the top of the results.


Demand Media Spikes As Goldman Ups Rating To Buy from Neutral

Monahan contends the stock has over-reacted to the impact of recent changes in Google’s search algorithm that were designed to reduce the prominence of lower quality content sites in search results. The analyst contends the move likely will have a single-digit impact to the company’s earnings, but has resulted in a 40% drop in the stock price since mid-April, leaving the stock 20% below its IPO price. He contends the recent price of the shares “reflects future negative changes that are unlikely to materialize.”

Senh: Interesting that the one site that Google supposedly targeted with their previous algorithm has almost no effect on the site's traffic.


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