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Can Borders And Kobo eReader Kill Amazon And The Kindle?

Borders just announced that they're selling the Kobo eReader, an $149 ebook touted, by Wired, no less, as a Kindle killer. This device isn't formally Border's only ebook reader. Instead, they will sell multiple readers online and in stores and the real news is that they're creating an ebook store that will act as their default spot on the interwebs for ebooks and content.

 

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