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google algorithm, rick santorum
(Image from article: "Link by Link: Dealing With an Identity Hijacked on the Online Highway")

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'Romney' means defecate? Candidate faces Santorum search problem

It appears that GOP presidential candidate Mitt Romney now has a Rick Santorum Internet-age problem. Searching for "Romney" using Google now yields a page defining the meaning of the term as "to defecate in terror" within the first five links or so.

 

Link by Link: Dealing With an Identity Hijacked on the Online Highway

Link by Link: Dealing With an Identity Hijacked on the Online Highway

Rick Santorum has lost control of his online identity, a predicament that stands as a chilling example of what it means to be at the mercy of the Google algorithm.

Senh: It's unfortunate, but as soon as Google adds an editorial layer on top of their search engine, it's game over for the company - then you can definitely say there's a bias in their search results. It opens up a whole can of worms. What I don't get is why Rick Santorum couldn't do the same and get his followers to tweet and blog about him to push his official site up to the top of the results.

 

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