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A VERY GOOD FRIDAY: #1 'Rio' Soars, #2 'Madea' Mans Up, #3 'Elephants' Steps Up

A VERY GOOD FRIDAY: #1 'Rio' Soars, #2 'Madea' Mans Up, #3 'Elephants' Steps Up

Twentieth Century Fox's Rio 3D may be about a bird, but Friday numbers show "it's holding like a rock," a studio exec just emailed me. Lionsgate's latest in Tyler Perry's franchise, Madea's Big Happy Family, looks soft compared to his others but it's not in very wide release and and its per screen average of $4,620 was the best of all the top-grossing pictures Friday... But overperforming is Fox's Water For Elephants based on Sara Gruen's best-selling book and written by Richard LaGravenese and directed by Francis Lawrence.

 

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