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Media Decoder Blog: Rich Ross, Disney Studio Chairman, Quits

Rich Ross

The move ends a two-and-a-half-year tenure that was more notable for continued misses than hits. His exit comes after Disney was forced to take a $200 million write-down tied to the science-fiction megaflop “John Carter.” Other misses include “Mars Needs Moms” and “Prom.” Mr. Ross scored one smash: “Pirates of the Caribbean: On Stranger Tides.”

 

Disney expects $200-million loss on 'John Carter'

John Carter

The floundering film was intended as a potential new franchise, one which would fuel merchandise sales, theme park attractions and lead to film sequels.The floundering film was intended as a potential new franchise, one which would fuel merchandise sales, theme park attractions and lead to film sequels.

 

In Theaters: 'John Carter', 'A Thousand Words', 'Silent House'

John Carter

With a price tag of $250 million, Disney's John Carter ranks up there as one of the most expensive movies ever made. After an unimpressive and unsuccessful marketing campaign, the moment of truth for John Carter is finally here and it probably couldn't come soon enough.

 

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