Social Networking, Draw Something | featured news

A year ago, OMGPOP CEO Dan Porter sold the games-maker to Zynga for $180 million-plus, and became the head of the company's New York outpost. Now he’s out. Porter’s departure isn’t a huge surprise, given both his timing (presumably long enough to hit certain employment and/or earn-out goals) and the fact that Zynga ended up writing off at least half of its OMGPOP deal a few months after it closed.

This is a novel way to generate revenue from non-intrusive advertising, and could offer much more value to brand advertisers than just mobile display ads slapped in the faces of users.

“OMG! A big Zynga group hug to OMGPOP, talented creators of Draw Something,” tweeted social games titan Zynga Wednesday. Apparently, in this universe, a “big Zynga group hug” translates to $180 million, the price that All Things D claims Zynga paid to acquire the makers of the most popular mobile Facebook app.