Enlarge / Interior of Tesla's Model 3. (credit: Tesla) Tesla is wasting no time cashing in on excitement over the company's forthcoming "full self-driving" software release, which was released in beta form to a small number of customers last week. Tesla has now raised the price of the FSD upgrade from $8,000 to $10,000. Tesla has tinkered with pricing for the full self-driving package repeatedly over the last two years.