(Atwater Village Newbie) In the market for an electric car, but the high price tag scaring you away? Would $1,000 off be enough to spur you to purchase that $70,000-plus vehicle? That’s apparently what Tesla’s betting on. Yesterday, Tesla announced plans to launch its first incentive program that provides discounts to current owners and new car buyers, Bloomberg reports. Under the limited-time program, Tesla will cut the price of a Model S by $1,000 if the buyer provides a referral link from a current Model S owner. In return, the current owner will receive $1,000 to be used toward the purchase of a new Tesla, service or accessories. “We’re trying to figure out if we can reduce the cost of selling the car and pass it on to customers,” CEO Elon Musk said.