TikTok, the short-form video platform favored by young adults and teens, has launched a new feature that allows users to shop for products associated with a sponsored Hashtag Challenge, without leaving its app. These sponsored challenges are Gen Z-friendly marketing campaigns where users are prompted to post videos of them using a product — like showing off favorite outfits from Uniqlo or Guess, for example.

BING NEWS:
  • TikTok Shop Goes Luxe, Offers Pre-loved Chanel and Louis Vuitton to Gen Z Fashionistas
    TikTok Shop users can now score coveted designer handbags like a chic Louis Vuitton monogram shoulder bag or a sleek Bottega tote.
    04/23/2024 - 12:48 am | View Link
  • 5 Steps for Creating TikTok Ads
    Many or all of the products here are from our ... page and allow for 60 seconds of full-screen video with autoplay and sound. A Branded Hashtag Challenge is a one-of-a-kind advertising option ...
    04/21/2024 - 1:00 pm | View Link
  • What is the most viewed video on TikTok? Here are the Top 10
    James Charles, Bella Poarch and Khaby Lame are also featured. And if you're here wondering whether or not that video of the chocolate-covered strawberries has managed to make this list ...
    04/15/2024 - 9:34 am | View Link
  • Mansplaining: Golf pro Georgia Ball says viral TikTok reaction 'crazy'
    the man remarks. Image caption, Georgia says she's been overwhelmed by the support she's had since posting the video Viewers have accused the unseen observer of mansplaining during the "awkward ...
    02/22/2024 - 11:01 am | View Link
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