It is unusual for a seller of premium wine to throw in discounts on goods such as refrigerators and televisions. For Australia’s Treasury Wine Estates Ltd., however, this marketing strategy appears to be working.
WSJ.com: US Business, Wall Street Journal: Business
Thu, 02/26/2015 - 11:56pm
It is unusual for a seller of premium wine to throw in discounts on goods such as refrigerators and televisions. For Australia’s Treasury Wine Estates Ltd., however, this marketing strategy appears to be working.