Reuters/Philippe WojazerThere is a paradox that turns any normal idea about strategy on its head. In a business context, I call it the paradox of profit. Simply put, the surest path to losing money is for a company to be preoccupied with profits. The surest path to profit is to be preoccupied with benefiting society. By appealing to society’s environmental concerns, Tesla now has the highest market value of any American automaker.