Turn To Frontline Employees For Customer Insight

To succeed in business you need to know what your customers really want. Companies routinely use conjoint analysis, focus groups, customer panels, and other methods to get this info. But traditional research has its limits. To get a true insider view, turn to your frontline employees. They often get an unfiltered view of how customers interact [...]

Topics:  turn   customer   frontline employees   view   
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    Offer the executives a virtually no-cost way to get employees satisfied, engaged, and eager to help the company skyrocket, and a way to attract talented new staff. Your content marketing mission? Turn your employees into brand advocates with well-developed ...
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  • Turn Your Employees into Powerful Sales Tools for Greater Marketing Results
    Turning Your Employees into Advocates is now available for download at www.mlinc.com/employees. Companies often overlook that all frontline, customer-facing employees are valuable assets and are the most important sales tools marketers have at their disposal.
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  • 3 Ways Financial Analytics Turn Customer Complaints into Positive Opportunities
    One way to do this is to is to seek customer feedback on service delivery changes ... Another key area where financial analytics can spur a positive experience is in arming frontline employees with data. The PwC survey suggests that a “consumer would ...
    12/31/1969 - 7:00 pm | View Link
  • Turn Your Employees into Company Advocates
    Give employees unfiltered customer feedback. When frontline employees hear directly from customers they respond. Positive feedback inspires them to keep up the good work. Criticism often motivates them to improve their performance. Adapted from ...
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