Turn To Frontline Employees For Customer Insight

To succeed in business you need to know what your customers really want. Companies routinely use conjoint analysis, focus groups, customer panels, and other methods to get this info. But traditional research has its limits. To get a true insider view, turn to your frontline employees. They often get an unfiltered view of how customers interact [...]

Topics:  turn   customer   frontline employees   view   
  • American airlines turn to better food offerings to win over first class passengers
    (BLOOMBERG) - "You've got to try the burger." That was the counsel of Kurt Stache, a veteran of airport dining and airline marketing, while briefing me on the various attributes of recent renovations his employer, American Airlines, has completed at New ...
    06/28/2017 - 3:12 am | View Link
  • Over 13,000 turn up at Nava Nirmana Deeksha
    According to a rough estimate, more than 13,000 people and employees visited the venue from morning to evening to attend varoius programmes. The government conducted the programmes simultaneously at three halls at the Convention centre. The footfalls were ...
    06/6/2017 - 2:31 pm | View Link
  • A new turn to used-car sales
    The fact that small businesses and start-ups are creating most new jobs, investing in employees is now the new paradigm ... Though ROI, growth margins and customer churn are standard metrics to track whilst building a company, Chopra is clear there ...
    02/19/2017 - 11:00 am | View Link
  • Can Nikhil Nanda turn around Escorts?
    "You can be consumer-centric only if you know the customer and live his life," says the 40-year-old. Its effect on the employees, Nanda claims, has been transformational. Image: Escorts' social media campaign, #IWantToRideATractor, became a huge hit with ...
    01/21/2015 - 8:54 pm | View Link
  • U.S. retailers turn to security industry for help
    Ever since Target disclosed in December that hackers stole financial data from 40 million customer accounts, companies as disparate as casinos, grocers and luxury-goods stores have requested help to make customer data more secure, say payment technology ...
    02/4/2014 - 9:43 pm | View Link
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  • Treating employees as customers in government | Deloitte ...
    Article. Employees as customers: Reimagining the employee experience in government How design thinking and customer experience tools can help attract and engage ...
    10/20/2017 - 7:13 pm | View Website
  • Getting your Team to Care about Customers
    Jeff Mowatt is an expert on customer service. Read about Getting your Team to Care about Customers - 5 strategies for creating a customer service culture - One of the ...
    10/19/2017 - 4:41 am | View Website
  • CEM Software
    To measure, understand and act on customer experience data, companies turn to Customer Experience Management (CEM Software).
    10/19/2017 - 1:06 am | View Website
  • Understanding why customer service is hard: Innovative ...
    Companies often want their employees to think outside the box when it comes to great customer service. Managers and frontline employees, in turn, often want to learn ...
    10/18/2017 - 6:43 am | View Website
  • Customer Service Workshop and Training
    Introducing the Be Your Customer’s Hero Customer Service Workshop & Training. It’s customer service training… that actually lasts.
    10/15/2017 - 9:39 am | View Website
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