Turn To Frontline Employees For Customer Insight

To succeed in business you need to know what your customers really want. Companies routinely use conjoint analysis, focus groups, customer panels, and other methods to get this info. But traditional research has its limits. To get a true insider view, turn to your frontline employees. They often get an unfiltered view of how customers interact [...]

Topics:  turn   customer   frontline employees   view   
  • 7 Internal Customer Service Tips to Turn Things Around
    Here are 9 practical internal customer service tips. Communication training is ... Everybody has ideas; so why only consider those of top management? Frontline employees are with more in number and in direct contact with customers, making them the most ...
    03/20/2017 - 1:00 pm | View Link
  • Turn Away from the Dark Side: Exploring Positive Customer Feedback (An Abstract)
    By comparing and contrasting frontline employees’ and customer’s perspectives, we develop a deeper understanding of the main elements and characteristics of positive customer feedback, its various impacts, and the perceived importance of this ...
    01/6/2017 - 11:00 am | View Link
  • Turn Employees Into Brand Advocates With Case Studies
    Offer the executives a virtually no-cost way to get employees satisfied, engaged, and eager to help the company skyrocket, and a way to attract talented new staff. Your content marketing mission? Turn your employees into brand advocates with well-developed ...
    02/6/2016 - 11:00 am | View Link
  • When retailers strike out twice: How to turn customer revenge into reconciliation
    the manager can act quickly to help the customer perceive a positive motive and move toward reconciliation. Additionally, managers may train frontline employees to recognize the importance of perceived motives and empower them with the skills to provide a ...
    06/16/2013 - 11:17 pm | View Link
  • Five Tips to Turn Customer Complaints into Productive Communication
    Customer service employees must understand what their supervisors expect ... In many ways, customer service professionals are the frontline heroes of the business world. Not only do they keep customers satisfied and coming back for more, they provide ...
    08/8/2012 - 1:00 pm | View Link
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  • Empower Frontline Staff To Improve Customer Satisfaction ...
    Empower staff to improve customer satisfaction. Find out why frontline people need some authority.
    06/16/2017 - 11:58 pm | View Website
  • The role of frontline employees in customer engagement ...
    The role of frontline employees in customer engagement ... this research analyses the role of frontline employees, ... which in turn favours company results.
    06/15/2017 - 5:01 am | View Website
  • Turn Customers into Promoters
    Fred Reichheld, fellow and founder of the loyalty practice at Bain & Company, explains how Apple builds loyalty.
    06/9/2017 - 6:01 pm | View Website
  • The Frontline Equals the Bottom Line | Dennis Snow
    The Frontline Equals the Bottom Line. Most of us have heard the expression, "The frontline is the bottom line," as it pertains to a company's employees.
    06/1/2017 - 1:36 am | View Website
  • The satisfaction and retention of frontline employees
    The satisfaction and retention of frontline employees ... Increasing employee satisfaction and thereby reducing employee turnover is ... frontline employee as customer.
    05/29/2017 - 10:39 pm | View Website
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