Turn To Frontline Employees For Customer Insight

To succeed in business you need to know what your customers really want. Companies routinely use conjoint analysis, focus groups, customer panels, and other methods to get this info. But traditional research has its limits. To get a true insider view, turn to your frontline employees. They often get an unfiltered view of how customers interact [...]

Topics:  turn   customer   frontline employees   view   
  • Turn Employees Into Brand Advocates With Case Studies
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    02/6/2016 - 11:00 am | View Link
  • Customer Service: How a simple purchase decision can turn into a financial boycott
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  • Brand aid: How Paul Sarvadi knew it was time to turn Administaff into Insperity
    So he and his team rented Minute Maid Park and invited all 2,000 employees, some friends of the company and ... Now we have the ability to look at a customer for life: when they are first in business, when they find out where they are, and then help ...
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  • The ‘moment of truth’ in customer service | McKinsey & Company
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