Similar Stories to Turn To Frontline Employees For Customer Insight on Bing News

Harvard Business Review, Time: Business
Wed, 07/11/2012 - 10:10am

To succeed in business you need to know what your customers really want. Companies routinely use conjoint analysis, focus groups, customer panels, and other methods to get this info. But traditional research has its limits. To get a true insider view, turn to your frontline employees. They often get an unfiltered view of how customers interact [...]

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